Book Title – Customer Service in Health Care: A Grassroots Approach to Creating a Culture of Service Excellence
Book Author Last Name – Baird
Total Number of Pages – 176
Book Description –
Topics Covered in this Book – Consumer Health
Customer Service in Health Care: A Grassroots Approach to Creating a Culture of Service Excellence
Research confirms that it is six times more costly to attract a new customer than it is to retain an existing one.
Creating a culture of service excellence requires planning, preparation, and persistence. Customer Service in Health Care is designed to provide readers with the fundamental information and skills to start or strengthen a customer service initiative within a health care organization. This book concentrates on action as opposed to theory. It offers a practical, step-by-step process for creating a culture shift toward customer service excellence at all levels of an organization, and presents the essentials to improving performance that will bring the individuals closer to the mission, values, and standards.